Austin-based Hospitality Tech Startup Reset, Reinvents Mission from B2C to B2B in order to Secure the Best, Unique Meeting Spaces for Organizations

New Business-to-Business Strategy Redirection is a Result of Reset’s Strong Partnerships and Ability to Provide Enhanced Consumer Experience

October 29th, 2019

AUSTIN, TX – Austin-based Reset, a hospitality technology startup, announced today that it will pivot its consumer focus to provide business-to-business meeting and corporate event space rentals, marking a reinvention for the company that initially provided flexible coworking solutions to individual consumers in restaurant spaces during off-peak hours. The decision to remake its mission stems from the realization that Reset would better impact its partner venues’ bottom lines, while also serving corporate clientele’s particular needs. Now, Reset will service partner companies with quick and easy searching, booking and execution of corporate meetings, by cultivating a network of unconventional (read non-boring) event & meeting spaces.


“Our corporate partners request inspiring places to host their meetings, and this redirection allows us to provide those unique venues to empower their workforce and boost employee engagement,” 

said Silva Gentchev, co-founder of Reset. “Redirecting Reset’s mission benefits our client partnerships by increasing their productivity and efficiency.” 


As more companies invest in remote workforce programs, team meetings and offsite gatherings at exclusive locations and venues are becoming an increasingly large piece of the employee engagement equation. Reset helps executive assistants, marketing professionals and meeting planners by handling the time-intensive process of finding, booking and planning large corporate meetings.  Reset quickly and efficiently matches those companies with to a proprietary network of untapped events and meeting spaces housed in restaurants, creative studios and other unique venues that would otherwise be underutilized at non-peak hours. 


Reset has eight space partners with a capacity ranging from 5 to 100 people. Corporate entities seeking venue and meeting logistics submit event information through the Reset portal, and a member of Reset’s event concierge teams finds and secures the best space. The day of the event, Reset provides an onsite coordinator to ensure meeting success. Each venue can be outfitted upon request with features such as A/V capability, presentation tools and food and beverage catering. 



Reset, based in Austin, Texas, is a hospitality technology startup that matches companies with beautiful, unique meeting and event spaces. Founded in 2018 by Siri Chakka and Silva Gentchev — friends who met while completing their MBA at the University of Texas at Austin  — Reset connects businesses to a hidden inventory of meeting and event spaces such as restaurants and creative venues, that would otherwise underutilized. To date, Reset has a portfolio of eight (8) venues, and has served organizations across the US. More information can be found at